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Take a moment and look inside your closet. How many of the clothes hanging there do you wear regularly? A handful? Maybe a bit more? Now imagine if some of those outfits never had to be physically made at all. This is the bold idea behind digital fashion and virtual closets.  A concept that could reshape […]

Sustainability has become fashionable. Unfortunately, so has deception. Most fashion brands have redefined their communications as shoppers have increasingly recognized the environmental and social effects of what they wear, rather than their practices. This increasing disconnect between words and actions is called greenwashing: when a company spends more on appearing sustainable than actually minimizing its

It is more than evident that sustainability has become one of the hottest and the most talked about topics on a world level. It is an important topic and cause for concern, especially if you think about the ways that everyone can contribute to preserving the environment and saving the planet from extensive pollution and

Sustainability and fashion are two very important terms that are gaining a lot of attention over the past few years. That is something to be expected since the pollution in the world and precisely in the environment is constantly rising. One big contributor to that amount is the fashion industry. In general, fast fashion is

 With the rising pollution and the amount of waste that is being daily exported from the fashion industry, it is up to each individual to start making some more conscious choices. And in terms of wardrobe and fashion, it is the creation of a slow fashion closet. Before you wonder what the slow fashion closet

The short answer? No. The clue is in the name, fast fashion is fast. The time it takes to create products is minimised, new collections are constantly released only to be turned over with brand new trend cycles. Advertising and marketing persuade us to keep up with these rapid levels of consumerism, everything in the